MODULE 1: Developing your brand and image.
MODULE 2: Developing your sound identity
MODULE 3: Creating affordable, good quality audiovisuals and artwork
MODULE 4: Professional Songwriting and Music Production
MODULE 5: Understanding your rights, intellectual property and copyright.
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What is publishing and what do music publishers do.
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How to set up co-writes. How to split the cut when writing with other writers. Co-writing in a band and band dynamics.
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Writer's cut and how to use it for profit.
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Performance Rights Organizations (PROs) - Why are they important, what do they do and how do I join.
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Record labels and the master. Who owns it and how do you use it.
MODULE 6: Contracts, deal points and negotiation tips
MODULE 7: Your Project -Budgets, timelines and goals. "The big 3".
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Understanding your costs and setting a realistic, achievable budget.
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Breaking down the plan: When making a record, budgeting a tour, or developing a marketing and release plan you must think in terms of timeline. The importance of sticking to your goals and developing a structured, strategic plan to accomplish them.
MODULE 8: Digital Distribution: Spotify - Shazam - Be everywhere music is found.
MODULE 9: The Dream Team - How to build a team and take it to the next level.
MODULE 10: Let's talk marketing, social media, traditional media and new media.
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Social Media and Online Music Marketing: The importance and power of developing your online community/brand: Instagram, YouTube, Facebook, Twitter and other direct to fan marketing strategies.
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Music Marketing: Radio campaigns, how do they work, how much can they cost.
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Music marketing: What does a PR agent do, why do they matter and how do I get one.
MODULE 11: Touring.
MODULE 12: Funding, crowdfunding and other online and offline strategies for making a living creating content
